I want to use type effectively on my packaging. I really like the idea of everything fitting in line with each other as I think this will look really good on square packaging.. However I am not sure wether to have just the description of the product in line and have the title 'natural collection' in a different type. 

Open publication

I wanted to chose a sans serif font as to produce quite a clean, simple font to show the 'natural' side of the products. 

Brief one: Body Shop Packaging

Initial Ideas:

I want to create a range of packages for a: cleanser, toner, moisturiser, loufe, fragrance and cloth
I am thinking box packages along with the bottle as I want them to look more expensive/ higher quality products.
Also I want to use image alongside text and it could be a pattern or a picture..

Maybe could use photography of natural things to express the product..

For example use the bark image for an exfoliator?
An image of blue sky for a cleanser? That sort of thing.. Then use type to explain the product.

Brief 3

Title: Wedding Stationary

Brief: To create promotional material for a wedding photographer

Background/Considerations:

- Keep it creative using the photographs from the weddings.
- Make it look expensive/ high quality
- Must include the links back to the photographer
- Mail out would be ideal way to promote the photographer so how would you package the information?

Mandatory Requirements:

- Must be modern and creative
- Contains a variation of images yet work as a set of designs
- Make the photographs the main attraction and use the layout to enhance them.

Deliverables

 Creative Mail outs

- Leaflets

- Posters/adverts for windows

- Book of images

- Packaging for Prints

Brief 2 

Title: Betty Browns

Brief: Brand and create corporate identity for Betty Browns tea room

Background/Considerations:

- Target Audience 45-80 women
- Betty Browns tea room has been running for years and passed down generations
- Packages may be used as presents so may need the option of wrapping


Mandatory Requirements:

- Logo needs to express the look and feel of the brand
- Packaging needs to hold the logo

Deliverables

Logo/Branding
Packaging designs for a range of products

Brief 1 

Title: Body Shop

Brief: Design a contemporary range of packaging for a range at Body Shop

Background/Considerations:

- Target Audience 18-35 women
- Designs must express the ethical and natural qualities of the brand
- There are 4 ranges focussing on: skin, fragrance, make up, moisturiser

Mandatory Requirements:

Use the Body Shop logo on the packaging
Design for a rang of products

Deliverables

Packaging designs for a range of products

Initial Ideas for the Body Shop Packaging. I want to create a wide range of designs for various different shapes of packaging that may be in the collection.