Showing posts with label Briefs. Show all posts
Showing posts with label Briefs. Show all posts
Friday, 18 November 2011
Thursday, 10 November 2011
Brief 4
Title: Woven
Brief: Brand the new denim range wovenand create the corporate identity.
Background/Considerations:
- Target audience: 18 - 30
- Brand idea has to be conceptual, they really wanted a concept and story behind the brand of which they can use as a selling point.
- Think about the collateral you would create.
- Could use the link to sweden with the swedish A
Mandatory Requirements:
For the first section:
- Logo, Corporate identity: split into 3: Full type logo, motif, abbreviated logo
Second section:
- Leather patch on jeans
- Button design
- Tags / swing ticket
- Packaging for product
- Designs for t-shirts
Deliverables
- Logo/ Corporate Identity
- Leather Patch
- Button design
- Swing ticket/ tags
- Packaging for product
Title: Woven
Brief: Brand the new denim range wovenand create the corporate identity.
Background/Considerations:
- Target audience: 18 - 30
- Brand idea has to be conceptual, they really wanted a concept and story behind the brand of which they can use as a selling point.
- Think about the collateral you would create.
- Could use the link to sweden with the swedish A
Mandatory Requirements:
For the first section:
- Logo, Corporate identity: split into 3: Full type logo, motif, abbreviated logo
Second section:
- Leather patch on jeans
- Button design
- Tags / swing ticket
- Packaging for product
- Designs for t-shirts
Deliverables
- Logo/ Corporate Identity
- Leather Patch
- Button design
- Swing ticket/ tags
- Packaging for product
Wednesday, 2 November 2011
Brief 5
Title: Nathan Jackson - DJ
Brief: Branding the DJ and creating packaging designs and mailout for CDs
Background/Considerations:
- Target audience: 18 - 30
- Style of music is house, fresh new music and he wants the designs to be clean/fresh and modern.
- Needs to keep costs low as working on a tight budget.
Mandatory Requirements:
- Must create a package for his CD
- Must fit through letterboxes
- Fresh/clean/ modern designs
Deliverables
- Logo
- Letterhead, envelope, business cards
- Cd Packaging
- Possible Flyer
Title: Nathan Jackson - DJ
Brief: Branding the DJ and creating packaging designs and mailout for CDs
Background/Considerations:
- Target audience: 18 - 30
- Style of music is house, fresh new music and he wants the designs to be clean/fresh and modern.
- Needs to keep costs low as working on a tight budget.
Mandatory Requirements:
- Must create a package for his CD
- Must fit through letterboxes
- Fresh/clean/ modern designs
Deliverables
- Logo
- Letterhead, envelope, business cards
- Cd Packaging
- Possible Flyer
Monday, 3 October 2011
Brief 3
Title: Wedding Stationary
Brief: To create promotional material for a wedding photographer
Background/Considerations:
- Keep it creative using the photographs from the weddings.
- Make it look expensive/ high quality
- Must include the links back to the photographer
- Mail out would be ideal way to promote the photographer so how would you package the information?
Mandatory Requirements:
- Must be modern and creative
- Contains a variation of images yet work as a set of designs
- Make the photographs the main attraction and use the layout to enhance them.
Deliverables
Title: Wedding Stationary
Brief: To create promotional material for a wedding photographer
Background/Considerations:
- Keep it creative using the photographs from the weddings.
- Make it look expensive/ high quality
- Must include the links back to the photographer
- Mail out would be ideal way to promote the photographer so how would you package the information?
Mandatory Requirements:
- Must be modern and creative
- Contains a variation of images yet work as a set of designs
- Make the photographs the main attraction and use the layout to enhance them.
Deliverables
Creative Mail outs
- Leaflets
- Posters/adverts for windows
- Book of images
- Packaging for Prints
Brief 2
Title: Betty Browns
Brief: Brand and create corporate identity for Betty Browns tea room
Background/Considerations:
- Target Audience 45-80 women
- Betty Browns tea room has been running for years and passed down generations
- Packages may be used as presents so may need the option of wrapping
Mandatory Requirements:
- Logo needs to express the look and feel of the brand
- Packaging needs to hold the logo
Deliverables
Logo/Branding
Packaging designs for a range of products
Title: Betty Browns
Brief: Brand and create corporate identity for Betty Browns tea room
Background/Considerations:
- Target Audience 45-80 women
- Betty Browns tea room has been running for years and passed down generations
- Packages may be used as presents so may need the option of wrapping
Mandatory Requirements:
- Logo needs to express the look and feel of the brand
- Packaging needs to hold the logo
Deliverables
Logo/Branding
Packaging designs for a range of products
Brief 1
Title: Body Shop
Brief: Design a contemporary range of packaging for a range at Body Shop
Background/Considerations:
- Target Audience 18-35 women
- Designs must express the ethical and natural qualities of the brand
- There are 4 ranges focussing on: skin, fragrance, make up, moisturiser
Mandatory Requirements:
Use the Body Shop logo on the packaging
Design for a rang of products
Deliverables
Packaging designs for a range of products
Title: Body Shop
Brief: Design a contemporary range of packaging for a range at Body Shop
Background/Considerations:
- Target Audience 18-35 women
- Designs must express the ethical and natural qualities of the brand
- There are 4 ranges focussing on: skin, fragrance, make up, moisturiser
Mandatory Requirements:
Use the Body Shop logo on the packaging
Design for a rang of products
Deliverables
Packaging designs for a range of products
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