Showing posts with label Briefs. Show all posts
Showing posts with label Briefs. Show all posts

Thursday, 10 November 2011

Brief 4

Title: Woven

Brief: Brand the new denim range wovenand create the corporate identity. 

Background/Considerations:

- Target audience: 18 - 30
- Brand idea has to be conceptual, they really wanted a concept and story behind the brand of which they can use as a selling point. 

- Think about the collateral you would create. 
- Could use the link to sweden with the swedish A

Mandatory Requirements:

For the first section:
- Logo, Corporate identity: split into 3: Full type logo, motif, abbreviated logo


Second section:
- Leather patch on jeans
- Button design
- Tags / swing ticket
- Packaging for product
- Designs for t-shirts

Deliverables


- Logo/ Corporate Identity

- Leather Patch
- Button design
- Swing ticket/ tags
- Packaging for product

Wednesday, 2 November 2011

Brief 5

Title: Nathan Jackson - DJ

Brief: Branding the DJ and creating packaging designs and mailout for CDs

Background/Considerations:

- Target audience: 18 - 30
- Style of music is house, fresh new music and he wants the designs to be clean/fresh and modern. 
- Needs to keep costs low as working on a tight budget. 


Mandatory Requirements:

- Must create a package for his CD
- Must fit through letterboxes
- Fresh/clean/ modern designs


Deliverables


- Logo
- Letterhead, envelope, business cards
- Cd Packaging
- Possible Flyer 

Monday, 3 October 2011

Brief 3

Title: Wedding Stationary

Brief: To create promotional material for a wedding photographer

Background/Considerations:

- Keep it creative using the photographs from the weddings.
- Make it look expensive/ high quality
- Must include the links back to the photographer
- Mail out would be ideal way to promote the photographer so how would you package the information?

Mandatory Requirements:

- Must be modern and creative
- Contains a variation of images yet work as a set of designs
- Make the photographs the main attraction and use the layout to enhance them.

Deliverables


 Creative Mail outs
- Leaflets
- Posters/adverts for windows
- Book of images
- Packaging for Prints
Brief 2 

Title: Betty Browns

Brief: Brand and create corporate identity for Betty Browns tea room

Background/Considerations:

- Target Audience 45-80 women
- Betty Browns tea room has been running for years and passed down generations
- Packages may be used as presents so may need the option of wrapping


Mandatory Requirements:

- Logo needs to express the look and feel of the brand
- Packaging needs to hold the logo

Deliverables

Logo/Branding
Packaging designs for a range of products
Brief 1 

Title: Body Shop

Brief: Design a contemporary range of packaging for a range at Body Shop

Background/Considerations:

- Target Audience 18-35 women
- Designs must express the ethical and natural qualities of the brand
- There are 4 ranges focussing on: skin, fragrance, make up, moisturiser

Mandatory Requirements:

Use the Body Shop logo on the packaging
Design for a rang of products

Deliverables

Packaging designs for a range of products