Brief 4

Title: Woven

Brief: Brand the new denim range wovenand create the corporate identity. 

Background/Considerations:

- Target audience: 18 - 30
- Brand idea has to be conceptual, they really wanted a concept and story behind the brand of which they can use as a selling point. 
- Think about the collateral you would create. 
- Could use the link to sweden with the swedish A

Mandatory Requirements:

For the first section:
- Logo, Corporate identity: split into 3: Full type logo, motif, abbreviated logo


Second section:
- Leather patch on jeans
- Button design
- Tags / swing ticket
- Packaging for product
- Designs for t-shirts

Deliverables


- Logo/ Corporate Identity

- Leather Patch
- Button design
- Swing ticket/ tags
- Packaging for product