For the Betty Brown logo I want it to have a pattern alongside the type.
It would have to be a  wholesome pattern, which would remind you of things you do with family. Such as picnics or seaside hoidays.

 Gingham was the first pattern that I thought about, however I am not entirely sure. I think it came to me because of my nana's homemade jams.

 I think it works better with the colour circle, although I am still not 100%

 I also don't think it works having the white type straight on the pattern as it is lost, and doesnt really stand out, which isn't what I was going for.