Brief 1: Body Shop
Experimenting with the layout for the packaging.
I really want the Natural Collection to be in a different font as to stand out, however Im not certain wether to do it completely separate, as I don't think these designs are working.
I quite like having the Body Shop logo at the top of the design, However this doesn't contain the Natural Collection! So what I am thinking is doing a completely separate design with the Natural Collection phrase on. Maybe like a black circle with the type in?
This design has the Natural Collection phrase on however I dont think it stands out enough to be used as a sub branding within Body Shop to be able to put on a range and be noticed.
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