I have decided to see if the idea of using a design around the type may look better as I think the type looks quite manly on its own; and the target audience is women.

I am not sure this quite works, I think I may need to play around with the thickness of the line, but out of the three I prefer this first design.

I also thought that if I make this design really work this would give me a wider range of ideas for my stock for the packaging. Although I want to try both.